CREATIVE DIRECTION | BRAND DESIGN | PRINT | DIGITAL
SeluxDX invented new instruments that can perform antibiotic susceptibility testing: the new age for testing bacterium in blood. Bacteria has been evolving faster than science, creating resistance to lifesaving antibiotics, and Selux is working faster.
Leading the team in a modern, colorful, and exciting look and feel for biotech startup Selux; emphasizing human care and critical science. Using layered gradient shapes gives a modern feel to the brand and represents the ever-evolving challenges we empower our lab partners to solve. Layering these freeform shapes with heroic black and white photography adds color and focus on the Microbiologists and Patients. Overall this look embodies transitions and evolution and Selux’s ability to capture clarity and certainty within it. The soft colorful tones represent the empathetic vibe, and creative, courageous drive to think different.
Two design layouts of the Homepage. The idea was to decrease the clickthrough rate for the user journey, and give them an easier and more colorful experience. Bringing forth the most important information of Selux to the homepage.
This is where it all began. I pulled the colors, the style of photography, inspiration, to get it all started.
CD: Meredith Wish
Copywriter: Rob Stewart
Agency: Forge Worldwide
