Design and humor... what more could you want?
CREATIVE DIRECTION | BRANDING
Safety Products Global are the leaders in safety cutting products, owning brands such as Klever, Slice, and Pacific Hand Kutter. The brand being a leader in the industry wanted a complete makeover requiring an electric look that symbolized “warning,” safety, and modernism. We gave them a fresh and modern tone that had slight attitude but most importantly confidence and reassurance as a safety brand should have.